Innovation
A core focus area in this project is to share our learnings and contribute to public good in our mission to enable others to succeed. In this section you can find all the research, insights and other material developed as part of the innovation process of the Pangea investment platform.
Our partnership with Sida LAB
What is Pangea Connect
The innovation process consisted of the following steps
Diaspora interviews and insight
Development of diaspora segments and profiles
The investment journey and selection of startups/SME’s
The brand identity and name process
The technical development of the investment platform
Launch and testing of the platform
Learnings and iteration
Results achieved during the one year pilot:
- Successfully designed the investment platform by cocreating it with the African diaspora, Sida Lab and partners
- Engaged over 2200 people from the diaspora through different interviews, discussion roundtables and events
- Developed a diaspora mapping study for Kenya, Ethiopia and Somalia providing insight into opportunity areas within remittances and appetite around investment
- Developed personas and diaspora profiles for segmentation purposes and insight. This also included 2 diaspora profiles for muslims in the African diaspora.
- Successfully launched the investment platform named Pangea Connect with 9 investment cases available on the platform
- Onboarded over 560 African diaspora investors to our community on the Pangea Connect platform
- $58.000 USD in committed investment during the soft launch of Pangea Trust
- Sharia approval of the Pangea Connect platform enabling investments also according to sharia compliance
- 29 startups successfully finalized the 3 month investor readiness program focusing on supporting key business functions, due diligence and becoming investment ready for startups from Kenya, Ethiopia and Somalia.
Our focus has been co-creating the solution together with the African diaspora
The development process has been designed as a co-creation process to enable the African diaspora to be involved in the development process. This has been achieved by organizing a series of interviews, roundtable discussion and workshops.
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